Seeing the Edge with NW Marketing Guy - Rod Brooks

This edge is... a little different

Advocates provide an edge!

PEMCO Insurance, definitely has a competitive edge. It's in the relationships with their customers and knowing the people of the northwest in a very special way - as friends and neighbors. I saw that edge working for PEMCO this week, when the seattlePI.com ran a story introducing the newest profiles in the companies marketing campaign. When a few early commenters spoke with critical opinions of the new additions, PEMCO advocates came forward to defend the brand, the campaign, and the quirky personalities of their northwest neighbors. I loved it.

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Seattle Times writer, "Restless Native" Ron Judd,  has his say about the Oblivious Left Lane Occupant.