When it comes to nutrition, Tell it like it is!

Filed under Marketing Edge, Strategic Edge | March 2nd, 2014

  

Information clarity is about to get real!

I heard about this news from the FDA last week. I like it. Being more real about "serving size" would be the biggest benefit for me. Who eats half a bag of M&M's anyway. Eliminate the math and tell it like it is. The big food brands worry that the truth will slow down consumption, purchase, and profit. But we get healthier! Seems fair to me! What do you think?

Here's a link to a post by MyFitnessPal that shares six reasons for the recommended changes.


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Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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