It's Not Okay!

Filed under Marketing Edge, Social Edge | February 15th, 2014
A year or so ago I had the opportunity to to write the forward for a book a cross-country friend of mine was about to publish. His name is Ted Rubin and the book is Return on Relationship. Ted is insightful, experienced, generous, and just plain smart. His view of being socially engaged is refreshing. In this short blog post, he looks at a contrarian view of how social media is used. Enjoy. #RonR (You can follow Ted at @TedRubin on Twitter) 

 
It’s Not OK… (via http://www.tedrubin.com/)

  It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building…

 

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Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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